Category Archives: Small ball

In this mature age of digital marketing, companies have developed finely honed engines of automated and targeted promotion that factor in individual preferences and behavior.  The idea is to add small increments to revenue and profit. The system evolved in a stable era of economic expansion, but the automated promotions are now running afoul ofContinue reading “Small Ball: When a Downgrade is an Upgrade”

I was visiting New York a couple of weeks ago, transferring from Amtrak to the PATH trains at Newark.  PATH takes you to Wall Street – the #1 financial center in the world – and yet the process of paying for my $2.75 PATH ticket was excruciating.  When I arrived at Newark, my colleague, whoContinue reading “Small Ball: Calling all thinkers!”