Are you “young and rustic?” Or perhaps a “toolbelt traditionalist?” These are nicknames given to customer segments identified by market research firm Claritas, with its statistical clustering tool. Long before the advent of individualized product recommendations, business sought to segment customers into distinct groups on the basis of purchase behavior, demographic variables, and geography, toContinue reading “Industry Spotlight: Customer Segmentation”
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Examples of Bad Forecasting
In a couple of days, theWall Street Journalwill come out with its November survey of economists’ forecasts. It’s a particularly sensitive time, with elections in a few days and President Trump attacking the Federal Reserve for for raising interest rates. It’s a good time to recall major forecasting gaffes of the past. In 1987, best-sellingContinue reading “Examples of Bad Forecasting”
Course Spotlight: Deep Learning
Deep learning is essentially “neural networks on steroids” and it lies at the core of the most intriguing and powerful applications of artificial intelligence. Facial recognition (which you encounter daily in Facebook and other social media) harnesses many levels of data science tools, including algorithms that compare images and match those with similar measurements betweenContinue reading “Course Spotlight: Deep Learning”